Search engine traffic is one of the greatest factors for success for your website, because you can
turn this traffic into potential customers or suscribers. The SEO process includes a number of
techniques that you need to apply in parallel to move your website to the top of the search engine
rankings and drive traffic to your website.
Search engine optimization techniques include different on-site and off-site strategies, which are
known as On-page and Off-page optimization methods. Each type of method is very important and
required to achieve successful SEO.
Target Your User, Not the Search Engine
When a visitor has a good experience on your website, he or she will return to the website because of its useful
content. The number of returning visitors indicates the ratio of repeat visitors compared to new visitors.
Even if you use good SEO, if the website content is poor, the results can be very disappointing; visitors who
come to your website via search engines will not return again, which results in useless SEO efforts.
Apply On-page SEO
The On-page SEO techniques applied to the website itself make it search engine friendly. On-page simply
refers to the optimization methods applied to the website or blog pages that will appear in the search
engine results when the user types specific search terms. These methods are the first step in the
optimization process when you are creating your website. Designing your website starts as early as when
you are choosing your business or website name and identity. On-page SEO techniques include choosing a
suitable domain name for the website, which is what users will type in their browsers to reach your website.
It also includes creating the meta tags added to the HTML code that contain information about the website,
such as its title, description, and related keywords, as well as optimizing the content heading, site content
loading speed, keywords, site navigation, and site design structure. Although the On-page SEO techniques
do not drive direct traffic to your website like the off-page SEO techniques, it makes the site content easier
to reach by the search engine crawlers. It helps to categorize and index the site pages easier and faster
than websites that do not apply these techniques.
Apply Off-page SEO
Unlike the On-page optimization techniques, the Off-page optimization techniques refer to the methods you
apply outside the website to increase its rank, traffic, and visibility in the search engine. The methods are
implemented and have either a direct or indirect impact on the website’s traffic and its ranking in the
search results. These methods may use third-party tools or websites such as directories and social
networking websites to help build links to the website and improve traffic. The Off-page optimization
includes link building, which refers to increasing the number of links that point to the website content.
Off-page optimization also includes submitting your website to search engines and directories; and
promoting it through press releases, articles, and more. You address Off-page methods after you apply
On-page SEO and add content to your website. Both the On-page SEO techniques and the Off-page
techniques are important to consider when you are optimizing your website. For example, you can use the
website social network page on Facebook to drive traffic to a website, while at the same time, the website
loads quickly, or the incoming user will leave the website without reading the content.