How to beat the competition on Ebay.
As one of the largest online marketplaces, Ebay literally has 100's of millions of listings so how do you beat the competition?
Flagship Design's Guide to marketing on Ebay.
For websites and online shops, people tend to spend hours on search engine optimization ( SEO ), link building and keyword research to make sure their sites rank well - Ebay is no exception, SEO is normally overlooked on auctioning sites, often people just put items on auction and leaving it there then wondering why items never sell.
Apply the basic principles of SEO to ensure a steady stream of traffic to your auction listings.
Listing your title
The way you name your title is very important on Ebay, make sure you include 2 target keywords in your listing title. The title of your eBay item is one of the first things people see and choosing the right keywords will determine how many viewrs you will get.
Make sure that you have at-least 200 words in your item description, with your important keywords ( Brands, model/serial numbers are good keywords ) at the beginning and end of the descriptions. It is also recommended to include Store name / Ebay name and website url in the description.
Take advantage of the category option in Ebay - Not only will this organize your items, you can also use your keywords in the categories and sun-categories.
About me page
The 'About me' page is a great Link Building tool on Ebay. The About me page links to your store and all the items that you sell - Search Engines love links and this is a great way to increase traffic to your site.
Under ' Manage my store' Check that the XML/RSS feed is on - Another great marketing tool for buyers to subscribe to your store!
Always use the resources and tools on Ebay to your advantage, The Ebay Guides and Reviews is a great tool for writing relevant guides and linking your products and business.
Ofcourse, this is just the basics and there are many more ways to SEO and optimize your Ebay store including how
to make your ebay store design look amazing - which we will cover very soon!
Here are some useful links that are on ebay:
For even more information about SEO and link-building click here to read our SEO 101 article.
For more in-depth marketing professional SEO services for optimizing your store, why not contact us!
For more information on our SEO services click here