Images should be optimized for the search engines. While the search engine crawlers do not see the images, they can crawl the image tag (<img>) in the HTML code. The image file names should reflect the image content. The alt attribute is an image tag value that describes the image for the search engine. The caption attribute appears under the images and describes them for the search engine as well. Title is another image tag attribute - While it is not mandatory in SEO, it is still important to build a professional image tag in your HTML code, especially for Magento SEO and other eCommerce platforms.
How do I upload images to the server?
You upload images to the website server using FTP (File Transfer Protocol). It allows you to upload images and files to a server and display them by typing the server’s URL or image path in your browser.
What are the best image formats to use?
Web browsers support various formats, such as JPG, PNG, and GIF. JPG is the most commonly used format. It maintains good quality, and the file size is smaller. PNG is suitable for images that include transparent parts. The images are good quality; however, the file sizes are larger than JPGs. GIF supports both still image and animated sequence. It has a low color range support of only 256 colors.
Your website is the most important element in the search engine optimization (SEO) process. You can optimize a well-built website easily and it will get a high ranking by default. A poorly structured website may be impossible to optimize and your SEO efforts may not help it reach the top of the search engine results. Thus, it is important to prepare your website before applying any SEO steps.
User friendly functions is very important because once visitors locate what they need on a website, they remain on the website for a longer time.
If users are satisfied with the website, they will save it as a Favorite and return to it again. If they find your website
hard to use and they cannot find information easily, you will never be able to keep them on the site, even if you use
every possible SEO tactic.
Website Design Structure
One of the important things to consider is the website design. The clean design with optimized images can load fast and
search engines can crawl it faster than a website with large-sized images, which take a long time to load. Also, a flexible
design that can be modified easily allows you to customize your website based on the SEO recommendations.
Navigation is very important to search engines, and website pages should be linked to each other so users can easily
reach any page on a website from the other pages on the site. A web page that does not allow you to navigate to other
pages on the website is called a dead link, and dead links are a bad practice in the SEO industry. The best way to unify
your website pages is to create a menu that is located on each web page that visitors can use to link to other pages within the website.
SEO Website Functions
When you build your website, you have to consider functions that help the SEO process. For example, you can add a section under each post or content area that tells users about related topics on the website. Then they can visit the
content for the related topics and get more information. This can help increase your website page views and the time
users spend on your website.
Meet Yassin Hall - Our SEO marketing Client and the owner of Let's Journey into Fashion an on-line retail store which features many of her own unique designs.
Yassin was born and raised on St. Thomas, United States Virgin Islands and have been living in Florida for nearly 20 years.
Let’s Journey into Fashion, started out as an idea that Yassin had in mind for many years after a low point of her life. As a single mum, raising kids on a budget was difficult, she saw a gap in the market for moms on a budget for fashion clothing - after all - every girl needs fashion!
With features in various global fashion magazines, from the latest trends to all-time classics, Let’s Journey into Fashion grows to become a platform for women to inspire to become a successful business woman like Yassin.
''If I can motivate, empower and uplift just one woman a day, then my goal will have been met. That is what keeps me going. '' -Yassy
Search engine traffic is one of the greatest factors for success for your website, because you can
turn this traffic into potential customers or suscribers. The SEO process includes a number of
techniques that you need to apply in parallel to move your website to the top of the search engine
rankings and drive traffic to your website.
Search engine optimization techniques include different on-site and off-site strategies, which are
known as On-page and Off-page optimization methods. Each type of method is very important and
required to achieve successful SEO.
Target Your User, Not the Search Engine
When a visitor has a good experience on your website, he or she will return to the website because of its useful
content. The number of returning visitors indicates the ratio of repeat visitors compared to new visitors.
Even if you use good SEO, if the website content is poor, the results can be very disappointing; visitors who
come to your website via search engines will not return again, which results in useless SEO efforts.
Apply On-page SEO
The On-page SEO techniques applied to the website itself make it search engine friendly. On-page simply
refers to the optimization methods applied to the website or blog pages that will appear in the search
engine results when the user types specific search terms. These methods are the first step in the
optimization process when you are creating your website. Designing your website starts as early as when
you are choosing your business or website name and identity. On-page SEO techniques include choosing a
suitable domain name for the website, which is what users will type in their browsers to reach your website.
It also includes creating the meta tags added to the HTML code that contain information about the website,
such as its title, description, and related keywords, as well as optimizing the content heading, site content
loading speed, keywords, site navigation, and site design structure. Although the On-page SEO techniques
do not drive direct traffic to your website like the off-page SEO techniques, it makes the site content easier
to reach by the search engine crawlers. It helps to categorize and index the site pages easier and faster
than websites that do not apply these techniques.
Apply Off-page SEO
Unlike the On-page optimization techniques, the Off-page optimization techniques refer to the methods you
apply outside the website to increase its rank, traffic, and visibility in the search engine. The methods are
implemented and have either a direct or indirect impact on the website’s traffic and its ranking in the
search results. These methods may use third-party tools or websites such as directories and social
networking websites to help build links to the website and improve traffic. The Off-page optimization
includes link building, which refers to increasing the number of links that point to the website content.
Off-page optimization also includes submitting your website to search engines and directories; and
promoting it through press releases, articles, and more. You address Off-page methods after you apply
On-page SEO and add content to your website. Both the On-page SEO techniques and the Off-page
techniques are important to consider when you are optimizing your website. For example, you can use the
website social network page on Facebook to drive traffic to a website, while at the same time, the website
loads quickly, or the incoming user will leave the website without reading the content.
At Flagship Design, we believe Google Analytics is an essential tool for SEO. Looking at the image above, it might look crazy - but once you get to learn how to master the functions you will realise how important it is for your SEO campaign.
Making the Initial Login
When you first go to learn about Google Analytics, you must first visiting the official website which grants you access to the analytical page of Google’s main website. Once you have arrived at the site, be sure to login with a unique username and password. Once you have a username and password created, sign in and you will gain access to a giant list which keeps track of all kinds of websites and blogs that you wish to track. Google allows you to track multiple sites and blogs within your own personal account. If you wish to review a website with Google Analytics, click on “view reports” next to the website and that will take you directly to the dashboard page.
Exploring the Dashboard As you enter the dashboard you come across many different screenshots which show off a number of reports made through Google Analytics. You can view the images in more detail by clicking on them. Within the reports you’ll find a levy of information pertaining to the number of visitors to the site, the sources of traffic on the site, and a map overlay of the site and any of its content. You gain the freedom to move all this content around and add additional reports into the dashboard. Better yet, you can even remove content that you don’t want to have simply by dragging and dropping the content. Google Analytics was designed to be fluid and fully customizable according to the preferences of the user.
Site Usage Metrics
When you look at a report of a website, you will generally find the same type of information from time to time in a template format. Here are the most common categories and what they mean:
In Conclusion Google Analytics has a lot going for it right now,If you are serious about SEO then it is a must have tool.
More and more features continue to pop up that make it very user friendly. When you need to find a report on a website, there’s no better place to check out website traffic than on Google Analytics.