Your website is the most important element in the search engine optimization (SEO) process. You can optimize a well-built website easily and it will get a high ranking by default. A poorly structured website may be impossible to optimize and your SEO efforts may not help it reach the top of the search engine results. Thus, it is important to prepare your website before applying any SEO steps.
User friendly functions is very important because once visitors locate what they need on a website, they remain on the website for a longer time.
If users are satisfied with the website, they will save it as a Favorite and return to it again. If they find your website
hard to use and they cannot find information easily, you will never be able to keep them on the site, even if you use
every possible SEO tactic.
Website Design Structure
One of the important things to consider is the website design. The clean design with optimized images can load fast and
search engines can crawl it faster than a website with large-sized images, which take a long time to load. Also, a flexible
design that can be modified easily allows you to customize your website based on the SEO recommendations.
Navigation is very important to search engines, and website pages should be linked to each other so users can easily
reach any page on a website from the other pages on the site. A web page that does not allow you to navigate to other
pages on the website is called a dead link, and dead links are a bad practice in the SEO industry. The best way to unify
your website pages is to create a menu that is located on each web page that visitors can use to link to other pages within the website.
SEO Website Functions
When you build your website, you have to consider functions that help the SEO process. For example, you can add a section under each post or content area that tells users about related topics on the website. Then they can visit the
content for the related topics and get more information. This can help increase your website page views and the time
users spend on your website.