Being indexed and ranked on the search engine results pages (SERPs) depends on many factors, beginning with the diﬀerent elements on each unique site.
Optimizing these factors helps search engine crawlers ﬁnd these websites, index their pages appropriately, and rank them
according to your desired keywords.
Lets take a look at a few techniques and tips:
Sentiment marketing - Optimizing for User Experience
What would your target market want to see most on your page? Make sure you target your markets interest and integrate these with current marketing trends - This will help you formulate a brand messaging strategy speciﬁcally tailored for your audience.
You need to practice sentiment marketing when doing the following:
• Creating headlines and subheadings
• Revising / creating website copy to apply brand storytelling
• Visualizing the web design and layout
• Adding calls to action
Organizing Based on SEO Keyword Research
Base your site organization on your keyword research. Categorize your products and services, and use these categories as your main keywords.
A good rule in general is to keep your keyword density under 5% for each page to avoid being penalized for keyword
Trust and Credibility Signals
Add testimonials and other press that you have achieved so far. This will send trust signals to your customers and showcase your reputation. Encourage reviews from customers through social media, products and feedbacks etc
Codes, Mark-Ups, and Metadata
Having clean codes, optimized HTML tags and metadata will benefit your SEO development and index and rank your pages according to the relevant search terms.
Make sure to check the following:
Incorrectly implemented tags - such as rel=canonical tags, authorship mark-up, or redirects. These could prove catastrophic, especially the canonical code, which can end up in duplicate content penalties.
Meta robots tags saying “noindex, nofollow” on pages you want to rank. If youa implement this tag, make sure you do not apply the “noindex, nofollow” parameter to your most important pages.
Excessive script code - This could slow down your page loading time. Check which script codes are no longer in use or are redundant, and remove these immediately.
Optimizing metadata helps crawlers interpret your site content better - this is good practice for SEO strategies.
It’s important to include the following details:
Title - Keep your title within the character count, and make it consistent with the web
Meta description - This displays your company, business location, and contact
details on the SERPs
Meta keywords - List up to four keywords related to the page, and include a branded keyword in each.
H1 Tag - Make this consistent with your title.
Other tools essential for Eccomerce and websites:
Google Analytics - ( Free )
Service offered by Google that generates detailed statistics about a website's traffic and traffic sources
WebMasterTools ( Available for Google, Bing, Yahoo ) ( Free )
Webmaster Tools provides you with detailed reports about your pages' visibility on each search engines
Advertise with Google AdWords ads next to Google search results to boost website traffic and sales.
Social Profiles ( Free )
Social profiles such as Facebook, Twitter, Instagram, Google+ and many more
Shopify has a great collaboration with MailChimp which we recommend greatly.
Heat maps records the position of every click on a page, creating a virtual heat map of visitor activity.
( Great heatmap tools - Clickdensity and Crazy egg )
These are some basics for optimizing your site ( feel free to contribute with more ideas - Site maps, blog creations etc, )
Ofcourse there are many other ways for online marketing including link building, content creation and other offsite SEO techniques which we will talk about in a future post.
For more information on our SEO Strategies and services feel free to visit our SEO info site - http://www.flagship-design.com/2/post/2013/08/seo-101.html
Mally - Flagship Design