Optimize Your Website Content

The search engine crawls your website for the content mainly to retrieve the information users are looking for when they type a search keyword in the search field. Therefore, your website content should be optimized to ensure optimal engine indexing. Optimizing website content is twofold. First you optimize the content itself using keyword density, content formatting, and the content itself. Second you optimize the HTML and CSS (Cascading Style Sheets) code that you use to format the content display. The content loading speed is another important factor to consider.

Develop CSS and HTML Clean Code
When you develop the webpage HTML and CSS for optimizing websites like Magento or Shopify SEO, you have to consider that the search engine will crawl this code. Therefore, it should be well organized and clean, so the crawler can easily index your web page content without encountering any errors that would affect the indexing process. You can check for website errors using website validation service sites such as http://validator.w3.org. You can use this website to check your web page for errors, and then return to the code and fix them.

Improve the Content Loading Time
One of the important steps in the SEO process is the web page content loading time. Fast–loading websites let users 
access content more easily and faster than slow loading websites. Additionally, the crawlers will be able to crawl more 
pages from your website in a shorter time and index them faster. Optimizing the loading time includes using small image 
file sizes, avoiding code complexities, and implementing JavaScript. You can check your website’s loading time using http://
tools.pingdom.com/fpt.