Images should be optimized for the search engines. While the search engine crawlers do not see the images, they can crawl the image tag (<img>) in the HTML code. The image file names should reflect the image content. The alt attribute is an image tag value that describes the image for the search engine. The caption attribute appears under the images and describes them for the search engine as well. Title is another image tag attribute - While it is not mandatory in SEO, it is still important to build a professional image tag in your HTML code, especially for Magento SEO and other eCommerce platforms.
How do I upload images to the server?
You upload images to the website server using FTP (File Transfer Protocol). It allows you to upload images and files to a server and display them by typing the server’s URL or image path in your browser.
What are the best image formats to use?
Web browsers support various formats, such as JPG, PNG, and GIF. JPG is the most commonly used format. It maintains good quality, and the file size is smaller. PNG is suitable for images that include transparent parts. The images are good quality; however, the file sizes are larger than JPGs. GIF supports both still image and animated sequence. It has a low color range support of only 256 colors.