Set Keyword Density
The search engine determines the relativity of the content through keywords within the content. If your content includes the right density of keywords, that is the percent of times your keyword appears on a page relative to all the words on a page, the content has a greater chance of displaying in the search engine pages when a user types related search keywords in the search engine’s search field. The placement of the keywords should be natural and not affect the quality of the content. The optimal keyword density varies, but generally 2 to 5 percent is a good range. It is important to check the
keyword density for each of your website pages. This helps you identify how well the content is optimized for search engines. You can use many tools to check the density of a specific keyword on your website page; one example is www.gorank.com/analyze.php.
Use Internal Links
Internal links refer to the links on your web page and links to other relative content within the same website. For example, you can use a keyword in an article as a link to a related article on the same website ( example: view our Magento Eccomerce SEO.) These links are very important because the greater the number of internal links you have, the higher your website rank. The internal links play an important role in increasing page views because website visitors click internal links to view other pages on the website. Also, you can add internal links to a web page by mentioning related topics. There are different web tools that help you check the internal
links, such as www.google.com/webmasters/tools and www.seochat.com/seo-tools/site-link-analyzer. Unlike the Google Webmaster Tools, SEO Chat lets you check website internal links without creating a website account.
The search engine crawls your website for the content mainly to retrieve the information users are looking for when they type a search keyword in the search field. Therefore, your website content should be optimized to ensure optimal engine indexing. Optimizing website content is twofold. First you optimize the content itself using keyword density, content formatting, and the content itself. Second you optimize the HTML and CSS (Cascading Style Sheets) code that you use to format the content display. The content loading speed is another important factor to consider.
Develop CSS and HTML Clean Code
When you develop the webpage HTML and CSS for optimizing websites like Magento or Shopify SEO, you have to consider that the search engine will crawl this code. Therefore, it should be well organized and clean, so the crawler can easily index your web page content without encountering any errors that would affect the indexing process. You can check for website errors using website validation service sites such as http://validator.w3.org. You can use this website to check your web page for errors, and then return to the code and fix them.
Improve the Content Loading Time
One of the important steps in the SEO process is the web page content loading time. Fast–loading websites let users
access content more easily and faster than slow loading websites. Additionally, the crawlers will be able to crawl more
pages from your website in a shorter time and index them faster. Optimizing the loading time includes using small image
Images should be optimized for the search engines. While the search engine crawlers do not see the images, they can crawl the image tag (<img>) in the HTML code. The image file names should reflect the image content. The alt attribute is an image tag value that describes the image for the search engine. The caption attribute appears under the images and describes them for the search engine as well. Title is another image tag attribute - While it is not mandatory in SEO, it is still important to build a professional image tag in your HTML code, especially for Magento SEO and other eCommerce platforms.
How do I upload images to the server?
You upload images to the website server using FTP (File Transfer Protocol). It allows you to upload images and files to a server and display them by typing the server’s URL or image path in your browser.
What are the best image formats to use?
Web browsers support various formats, such as JPG, PNG, and GIF. JPG is the most commonly used format. It maintains good quality, and the file size is smaller. PNG is suitable for images that include transparent parts. The images are good quality; however, the file sizes are larger than JPGs. GIF supports both still image and animated sequence. It has a low color range support of only 256 colors.
Is Shopify a good eccomerce platform and how effective is SEO?
The type of business you are running does not matter. What matters is whether you are attracting and retaining enough clients in order to run your business successfully. How can you sell something if your clients are unable to find you? To be able to run your ecommerce store effectively, you need to make sure that the prospects can locate you easily without much hassle.
What Is Shopify?
Are you thinking of creating an online store? Then Shopify is the ideal ecommerce solution.
It makes every possible effort to ease things out for its clientele. It lets you customize your online store so you are able to sell your goods in a comfortable atmosphere. From organizing your stocked products to receiving payments after having sold them, Shopify allows you to do everything simply at the cost of a few clicks.
Pre-Requisites for Starting an Online Store with Shopify
Ofcourse all online Shops need to have an awesome design, thankfully Shopify has a small selection of free templates but for more custom tailored designs visit our Eccomerce page here.
Seo tips when using Shopify
Shopify allows a free 30-day trial for new users, irrespective of whether you are about to create a new ecommerce store or you are shifting an existing website to Shopify.
For more information about Shopify - click here.
We love minimal designs here at Flagship Design. what better way to market your products than giving them the center stage?
This is an on growing trend in the eccomerce industry, no more fancy types, crazy animations and over designed websites - resulting in better easy to navigate and better user experience.
Here are some of our favorite designs:
Essential tips for Eccomerce
The competition is huge, literally thousands of online businesses are started daily but only less than 10% of them will ever succeed - you will need to have an outstanding online store design and a very clear marketing strategy to stand out from the crowd.
Here are 7 vital tips to guide you to your online business success:
1 - Do not over complicate your site
A common mistake whilst designing your online shop is to over design, adding things like flash animation, unnecessary large graphics and sounds to your online shop is a big mistake.
All these features may seem attractive but will affect the performance and speed of your site, instead make sure your design is well organized and your shop is easily navigable.
For more information on Eccomerce design, click here
3 - Social engagement
Increase your brand loyalty and sales with a strong social presence. Opening a blog with frequent updates of your brand is a fun way for customers to engage in your business, having social reviews on your products will increase loyalty and conversion rates for your online shop.
Setting up social platforms is a must - sites like Facebook, Twitter, Instagram are all free to sign up and are powerful online marketing tools.
4 - Encourage returning customers
Returning customers benefit your online business greatly - if they enjoyed your products they already have a higher chance of coming back. Set up exclusive deals for returning customers or monthly sales on your social platforms - just make sure to never over-sell, that will drive your customers away!
5 - Analyse your site
Analyzing your site is very important to run a successful eccomerce business, your web design might be great, but if there is no customers then it is no use and you will need to find out why.
Adding Google Analytics and Google Webmasters tool will give you vital information on your customer preferences and how they use your site, both are super powerful tools and free to use.
6 - Competitors under your radar
Always make sure you are checking what our competitors are doing, customers love shopping around for the best deals
and if your competitor has a cheaper shipping rate than you or are having a monthly sale, then you will be sure they will be shopping at your competitors site instead! Always stay competitive and relevant without losing your brand image, set up monthly sales, free delivery offers and competitions.
7 - clear marketing strategy
All good online businesses and websites have a clear marketing strategy, make sure you know what customers you are targeting and what region is your market.
If you are serious about your eccomerce business then having your website rank well in search engines with a good SEO campaign.
For more information on our SEO marketing services, click here.
Our friend Mr. Web Design.
Web developers in Hong Kong or elsewhere? You will need to address a few things.
Is your target worldwide market? Culture influenced?
Web designing encompasses many various skills and disciplines within the production and maintenance of internet sites.
The first page your readers will see is usually your home page, and if that page is not as good looking as George Clooney then you can wave goodbye to your potential customer/fan/stalker.
A typical user spends around seven-ten seconds on a page so to hook your readers before they hit that back button and go elsewhere you will need an awesome and super easy to navigate design.
Not just a Pretty face.