Have you ever wondered who uses SEO? There are number of businesses and companies that use Search Engine Optimization in order to improve their website’s traffic. It often happens that the companies that want to market their business to international audiences usually make the mistake of just translating their content of their website and redirecting the people who visit the website. They do not realize that their typical views and messages will not always reverberate with other religions or cultures. This is why a few do’s and some don’ts have been provided below for your convenience. They will help you in marketing your business to a wider audience and SEO will definitely bring a lot of traffic to your site. Your search ratings will improve if you follow the instructions given below. These instructions are related to what you should and what you should not do with International SEO.
As a Hong Kong SEO company with worldwide eccomerce clients we get this question a lot.
Magento is increasing in use and popularity day by day. With this sudden rise in the use of Magento, there is no refusing that the platform of this software is the best choice for nearly any ecommerce website. This platform is flexible and it comes with numerous choices that will aid your e-business excel. Magento is considered to be one of the most dominant sources accessible for an ecommerce website. Even with all of the things that this software can do, there is one thing that it is not capable of doing and that is blogging. The best place for you to blog is WordPress. It is considered to be the most popular and useful blogging software on the Internet. This can easily be integrated with the ecommerce software. The benefits of combining Magento and WordPress together have been provided below:
Do you know what SEO is and what tools of this process are available to make your business a great hit? Well, SEO stands for Search Engine Optimization. This is a procedure which is targeted mainly at optimizing the client’s website. It also aims at luring various search engines to your site so that when a user conducts a search with a keyword, your site will be shown at the top of the result page for the keyword that was searched for. You have to go through a number of procedures and even use SEO Magento to make your site optimized.
As more and more individuals have begun utilizing the Internet, the millions of users from all over the world have begun to depend on the results of the search engines. The user of the Internet use search engines to purchase items, look at reviews and so much more. Nowadays, 90% of the people from all over the world conduct an Internet search before they buy any item.
There are different SEO tools that can be used to optimize your website. If your site is optimized for a certain keyword, then you will see visitors coming to your site in great abundance. This will take your sales to a whole new level, promoted brand creating, elevate good will, promote your services, and deliver the messages and advantages of your items to the people. In short, the use of SEO services, including SEO Magento, will help to take your products and business reach new heights.
Magento is considered to be a great service. Magento can be used with SEO to promote better and improved results. Even if you are someone who runs a business that is not Internet-based, SEO is still important for you because it will help to promote and brand your products. You can use Magento with the SEO Tools to help enhance your popularity on the Internet. When your website is optimized with specific keywords, then your site will become prominent in the search engines that are being used by individuals from the different parts of the world.
Do you have a Magento store online? If you do, then you should definitely think about using the SEO tips that have been provided below for you. These tips will help you cover a vast topic in one single blog post with great ease. The main thing to remember while using the SEO tips for your Magento store is that optimization takes experience and time. This is why we will deal with the simple steps that an individual can use in order to optimize their online store for enhanced search engine rankings.
Set Keyword Density
The search engine determines the relativity of the content through keywords within the content. If your content includes the right density of keywords, that is the percent of times your keyword appears on a page relative to all the words on a page, the content has a greater chance of displaying in the search engine pages when a user types related search keywords in the search engine’s search field. The placement of the keywords should be natural and not affect the quality of the content. The optimal keyword density varies, but generally 2 to 5 percent is a good range. It is important to check the
keyword density for each of your website pages. This helps you identify how well the content is optimized for search engines. You can use many tools to check the density of a specific keyword on your website page; one example is www.gorank.com/analyze.php.
Use Internal Links
Internal links refer to the links on your web page and links to other relative content within the same website. For example, you can use a keyword in an article as a link to a related article on the same website ( example: view our Magento Eccomerce SEO.) These links are very important because the greater the number of internal links you have, the higher your website rank. The internal links play an important role in increasing page views because website visitors click internal links to view other pages on the website. Also, you can add internal links to a web page by mentioning related topics. There are different web tools that help you check the internal
links, such as www.google.com/webmasters/tools and www.seochat.com/seo-tools/site-link-analyzer. Unlike the Google Webmaster Tools, SEO Chat lets you check website internal links without creating a website account.
The search engine crawls your website for the content mainly to retrieve the information users are looking for when they type a search keyword in the search field. Therefore, your website content should be optimized to ensure optimal engine indexing. Optimizing website content is twofold. First you optimize the content itself using keyword density, content formatting, and the content itself. Second you optimize the HTML and CSS (Cascading Style Sheets) code that you use to format the content display. The content loading speed is another important factor to consider.
Develop CSS and HTML Clean Code
When you develop the webpage HTML and CSS for optimizing websites like Magento or Shopify SEO, you have to consider that the search engine will crawl this code. Therefore, it should be well organized and clean, so the crawler can easily index your web page content without encountering any errors that would affect the indexing process. You can check for website errors using website validation service sites such as http://validator.w3.org. You can use this website to check your web page for errors, and then return to the code and fix them.
Improve the Content Loading Time
One of the important steps in the SEO process is the web page content loading time. Fast–loading websites let users
access content more easily and faster than slow loading websites. Additionally, the crawlers will be able to crawl more
pages from your website in a shorter time and index them faster. Optimizing the loading time includes using small image
Images should be optimized for the search engines. While the search engine crawlers do not see the images, they can crawl the image tag (<img>) in the HTML code. The image file names should reflect the image content. The alt attribute is an image tag value that describes the image for the search engine. The caption attribute appears under the images and describes them for the search engine as well. Title is another image tag attribute - While it is not mandatory in SEO, it is still important to build a professional image tag in your HTML code, especially for Magento SEO and other eCommerce platforms.
How do I upload images to the server?
You upload images to the website server using FTP (File Transfer Protocol). It allows you to upload images and files to a server and display them by typing the server’s URL or image path in your browser.
What are the best image formats to use?
Web browsers support various formats, such as JPG, PNG, and GIF. JPG is the most commonly used format. It maintains good quality, and the file size is smaller. PNG is suitable for images that include transparent parts. The images are good quality; however, the file sizes are larger than JPGs. GIF supports both still image and animated sequence. It has a low color range support of only 256 colors.
Your website is the most important element in the search engine optimization (SEO) process. You can optimize a well-built website easily and it will get a high ranking by default. A poorly structured website may be impossible to optimize and your SEO efforts may not help it reach the top of the search engine results. Thus, it is important to prepare your website before applying any SEO steps.
User friendly functions is very important because once visitors locate what they need on a website, they remain on the website for a longer time.
If users are satisfied with the website, they will save it as a Favorite and return to it again. If they find your website
hard to use and they cannot find information easily, you will never be able to keep them on the site, even if you use
every possible SEO tactic.
Website Design Structure
One of the important things to consider is the website design. The clean design with optimized images can load fast and
search engines can crawl it faster than a website with large-sized images, which take a long time to load. Also, a flexible
design that can be modified easily allows you to customize your website based on the SEO recommendations.
Navigation is very important to search engines, and website pages should be linked to each other so users can easily
reach any page on a website from the other pages on the site. A web page that does not allow you to navigate to other
pages on the website is called a dead link, and dead links are a bad practice in the SEO industry. The best way to unify
your website pages is to create a menu that is located on each web page that visitors can use to link to other pages within the website.
SEO Website Functions
When you build your website, you have to consider functions that help the SEO process. For example, you can add a section under each post or content area that tells users about related topics on the website. Then they can visit the
content for the related topics and get more information. This can help increase your website page views and the time
users spend on your website.
Meet Yassin Hall - Our SEO marketing Client and the owner of Let's Journey into Fashion an on-line retail store which features many of her own unique designs.
Yassin was born and raised on St. Thomas, United States Virgin Islands and have been living in Florida for nearly 20 years.
Let’s Journey into Fashion, started out as an idea that Yassin had in mind for many years after a low point of her life. As a single mum, raising kids on a budget was difficult, she saw a gap in the market for moms on a budget for fashion clothing - after all - every girl needs fashion!
With features in various global fashion magazines, from the latest trends to all-time classics, Let’s Journey into Fashion grows to become a platform for women to inspire to become a successful business woman like Yassin.
''If I can motivate, empower and uplift just one woman a day, then my goal will have been met. That is what keeps me going. '' -Yassy
Search engine traffic is one of the greatest factors for success for your website, because you can
turn this traffic into potential customers or suscribers. The SEO process includes a number of
techniques that you need to apply in parallel to move your website to the top of the search engine
rankings and drive traffic to your website.
Search engine optimization techniques include different on-site and off-site strategies, which are
known as On-page and Off-page optimization methods. Each type of method is very important and
required to achieve successful SEO.
Target Your User, Not the Search Engine
When a visitor has a good experience on your website, he or she will return to the website because of its useful
content. The number of returning visitors indicates the ratio of repeat visitors compared to new visitors.
Even if you use good SEO, if the website content is poor, the results can be very disappointing; visitors who
come to your website via search engines will not return again, which results in useless SEO efforts.
Apply On-page SEO
The On-page SEO techniques applied to the website itself make it search engine friendly. On-page simply
refers to the optimization methods applied to the website or blog pages that will appear in the search
engine results when the user types specific search terms. These methods are the first step in the
optimization process when you are creating your website. Designing your website starts as early as when
you are choosing your business or website name and identity. On-page SEO techniques include choosing a
suitable domain name for the website, which is what users will type in their browsers to reach your website.
It also includes creating the meta tags added to the HTML code that contain information about the website,
such as its title, description, and related keywords, as well as optimizing the content heading, site content
loading speed, keywords, site navigation, and site design structure. Although the On-page SEO techniques
do not drive direct traffic to your website like the off-page SEO techniques, it makes the site content easier
to reach by the search engine crawlers. It helps to categorize and index the site pages easier and faster
than websites that do not apply these techniques.
Apply Off-page SEO
Unlike the On-page optimization techniques, the Off-page optimization techniques refer to the methods you
apply outside the website to increase its rank, traffic, and visibility in the search engine. The methods are
implemented and have either a direct or indirect impact on the website’s traffic and its ranking in the
search results. These methods may use third-party tools or websites such as directories and social
networking websites to help build links to the website and improve traffic. The Off-page optimization
includes link building, which refers to increasing the number of links that point to the website content.
Off-page optimization also includes submitting your website to search engines and directories; and
promoting it through press releases, articles, and more. You address Off-page methods after you apply
On-page SEO and add content to your website. Both the On-page SEO techniques and the Off-page
techniques are important to consider when you are optimizing your website. For example, you can use the
website social network page on Facebook to drive traffic to a website, while at the same time, the website
loads quickly, or the incoming user will leave the website without reading the content.