Make Posts that Inspire AND Share

Facebook is a great online social marketing tool for sharing thoughts and opinions with others. 
You want to get more Likes on your posts? Well the first thing to remember is that it’s important to have a post that opens up for sharing. Have a message that could be given to various people all across the country. Make sure that your Facebook friends see the status and comment on it. The more comments, the more likely that people will like the post. This way the current Facebook fans will share your content while new fans will Like your content because of the ones who shared. It’s a win-win situation you want to be in if you want to receive more Likes.

Be Consistent

Always find the time to make a post. Even better, make a post five times a week so you always have something new to share with your fans. Better yet, one post per day will help let others know that you’re not only consistent with keeping your page up to date, but you’re also big on getting information and personal matters shared with as soon as humanly possible. This creates great engagements with the fans later down the line.

The Timing is Everything

Knowing when the best possible time to post is will often depend on the type of business you’re in while trying to gain Likes for your Facebook page. Getting something like a Post Planner will help you plan out the best average times in which a comment should be posted in order to receive the most reviews. A Post Planner will also:

• Keep track of the times of your posts
  
  
• Alert when the right time to post is going to be
  
  
• Provide the times of other posts from Facebook friends
  
  

However, there is no one true time to post, so experiment and see which times get you the most attention.

Have Some Pretty Imagery

People love looking at beautiful photos and videos. If you alternate your posts with the occasional video and/or photograph to go along with your text-only updates, you’re going to double or even triple the amount of people, and therefore the number of Likes, that you’ll receive each day. Sites like Instagram and Pinterest are all about image posting, so there’s definitely a precedent set for this behavior. Also, if a post of yours is between 100 and 150 characters there is a 60% chance that the post will receive more Likes, shares and comments than a long post.

Relate to the Fans

You want to be down to Earth with the fans. Let them know that you speak the same language they do. Let them know that you know what they’re all about and what they are looking for in a quality Facebook post. Make sure that your posts sounds like they come from the heart and are truly meaningful to you. When that occurs, more people will take what you write down seriously and will more likely put down a Like in response. This gives you the chance to open up more with your fans.

Always Entertain the Fans

The people who go on Facebook are always looking to be amused by a text or an image. Even a short video that can give them a laugh will most likely deliver quite a few Likes for your posts. Make sure that once in awhile you have a post with a slight comedic edge to it that gives the Fans enough of a chuckle to want to read more of your posts and, as a result, add more Likes to your Facebook page. With all these ways and more, Facebook Likes can be earned with relative ease. 

Getting Pagination Figured Out

The most important issue for Hong Kong SEO working for clients with large sites is pagination; duplicate contents. In most cases, this duplication in contents do not cause Google penalty. In many cases, the tackling of duplicate contents may help you to do online store SEO on a large scale. With the assistance of Google spider (a program), this can be crawled in a short period of time. If the duplication issue is not considered then crawler will cover up different versions of same page for safety.

Finding Duplicate Content

The first step for finding the duplicate content is being able to define it in the first place. Once the reasons for the duplicate content are found it can then be solved using various redirects which can be canonical or no-indexed through a page. Lot of tools has been proven to be very useful but the following tools are better than anything else. You can spot a duplicate page and compare the pages with highlight that would be provided by the utensils.

The Duplicate Finding tackle

• Google Webmasters Tools: These Tools will help out you to check on the wellbeing of your site for replica
  
  
• Screaming Frog: So what is it? Well it is a SEO program that goes through your site and all of the pages that it contains, once it has done that it then sends back all the information it has gathered, for example descriptions, titles, metrics and status codes.
  
  
• Virante Duplicate Content Checker: This contrivance would test out listings found on Google and check any duplicate content available.
  
  

Various Session Identifications

So that there is a chance to track any returning customers to the online store, an online track user session will have to be put in. There are things called cookies which do the same kind of thing but not every search engine has cookies stored in it. So what tends to be used instead are what are called session IDs and these act as an alternative to cookies. So what are session IDs? Well, they are variables that are dynamic and they are stored information that comes from various settings that are changed while a user is in their session. Having these session IDs stopped are the best solutions really and form the very first moment, but if this cannot be achieved then you should really get in contact with someone called a webmaster and ask them if they can work out a solution for you to stop this from happening.


Pages that are in Pint and Mobile and getting them

If you have an online store you will more than likely have a mobile version of it as well, and what you need to consider is that if you do not follow the correct practices then you could end up with your content not only being duplicated but also issues with the version that is for mobiles. Something else that the mobile site may do is flag up similar content to the main site. This something that you do not want to have happen when the Google bot takes a look at your mobile version, if it does and finds that it is a duplicate then this is not good for you. One way of making sure that this does not happen is by having the search page redirected to the category page that is the nearest. One program that has this kind of option built into it is called Magneto. But if a redirection cannot be put in place then Mets robots or canonical tags would then be allowed and implemented as a no index.

The Affiliate Market

We've talked about SEO strategies and Comparison sites as useful online marketing Methods. Now lets talk about Affiliate marketing.
 Affiliate marketing is one of the best marketing programs available for a company to work with. This is because there is no risk when it comes to affiliate marketing; the only pay you have to do is after the results are already delivered to you. Using an affiliate marketing program means you pay your affiliates a referral fee every time someone who joins your site refers to them being the source for how they got in touch with your website. There are many affiliate programs available, so it's important to catch the attention of various professional affiliate marketers.

Create Your Own Niche Market

Don't try to sell everything to everyone. It’s impossible to do because everyone has their own taste and many things tend to be subjective. You will fail if you try to please everybody. Once you are able to get your niche market, make sure you do some research and find web sites that have viewers interested in your niche market. You will want to find partners that have already built traffic and would benefit from your affiliate offer.  The offer you provide should be a win-win situation for you and any or all of your affiliates.

Get Creative

It’s important to know how to be creative when it comes to online marketing. There’s always a newer and better way to get your own affiliates together. Make sure that you are able to provide your affiliate partners with creative and promotional material that they can work with, but is also suitable to be shown in public. You want to make their job of marketing your products or services as easy as possible for them so that they are more willing to work with you in the future.  The less work they have to do, and the more conversations that become available to them, the more likely they are to promote any of your products of services later down the line.

Keep an Eye on New Affiliate Programs

Don’t rest on just having a few partners. Spread the word and get other affiliates to join you, especially if they are brand new. Make sure you get their attention by:

• Promoting on various websites related to them
  
  
• Create a formal invite through E-Mail
  
  
• Get to know the affiliate and what they have to offer
  
  
• Be courteous even if they turn you down initially
  
  

You never know when they may decide to jump ship. Always make sure you’re able to protect yourself by having new partners to work with. You can find new partners by advertising on your web site, listing or advertising in affiliate directories, or getting in direct contact with the affiliates.

Always Support Your Partners

Be open with your partners. Let them know how you feel about a situation, and have them do the same with you. Keep the business relationships going smooth and there will hardly be any problems to worry about since you’ll all be on the same page. This is natural thing that all successful campaigns or marketing campaigns takes time so we should wait to get positive result instead of using spammy technique that can harm our business instantly.

When someone goes into a shopping site such as Yahoo Shopping they will be looking for a particular item, let’s say for example a portable microwave, so what they will do is type that request in and all the different kinds of microwaves that are portable will appear in the search results along with the different companies that are selling this product. What you will find is that there are many sellers on the internet from companies that only have a website that is basic all the way up to major companies. What these comparison websites do is allow the consumer to compare all the different prices that are available on each and every one of the websites, the different deals that are possibly available and the different prices when it comes to shipping the item. Once the consumer has decided which site they will make their purchase from, they will click on the link and go through the buying process of the item.

Additional Fees Incurred

When it comes to the sites of the different retailers, a fee will be involved, this will also depend on the business model it uses as to whether they will have to pay a fee that is a flat rate for advertising their site or they may have to pay for their site through a system known as PPC or pay per click, how this is works is for every click that is made through the sellers website a fee amount will have to be paid. Since the introduction of the PPC many more comparison sites are using this service and charging retailers every time a consumer clicks on anyone of their products via the comparison website. Some of the comparison websites that are new are using a model that is commission based and an amount is charged per item sold, this way the site can only make money if the consumer decides to purchase a product.

Why is Comparison Shopping Marketing Beneficial?

It has been said that by next year the selling of products through the internet will increase to over $100 billion, so making sure that having a company that is part of this increasing marketplace is more important that it has ever been before, and also making plenty of sales too through the internet. We believe in a good SEO campaign for all online businesses but being part of the shopping comparison sites enables companies to have more listings and places within the market. Unlike many companies that are not part of the online shopping comparison sites, they will be losing out on lots of sales and so it is very important to make sure that your company is within these marketplaces and comparison sites so that they are always getting a large portion of sales.

Comparison Engines

There are many comparison engines on the internet today and these include NextTag, Yahoo Shopping, Google’s Product Search, BizRate and PriceGrabber, what these comparison engines do is allow all the different outlets list their products in an order that is specific. When it comes to specific categories, the products and their listings are kept in a segmented order and it is the main engine that does this. This makes sure that traffic that has qualified arrives at the right page. It has been found that consumers who use these comparison sites are much more likely to make a purchase from these sites as they have spent much more time looking for a product and this works out at around 25 percent more purchases per visit.

Is Shopify a good eccomerce platform and how effective is SEO?

The type of business you are running does not matter. What matters is whether you are attracting and retaining enough clients in order to run your business successfully. How can you sell something if your clients are unable to find you? To be able to run your ecommerce store effectively, you need to make sure that the prospects can locate you easily without much hassle.

What Is Shopify? 

Are you thinking of creating an online store? Then Shopify is the ideal ecommerce solution. 
It makes every possible effort to ease things out for its clientele. It lets you customize your online store so you are able to sell your goods in a comfortable atmosphere. From organizing your stocked products to receiving payments after having sold them, Shopify allows you to do everything simply at the cost of a few clicks.

Pre-Requisites for Starting an Online Store with Shopify 
Ofcourse all online Shops need to have an awesome design, thankfully Shopify has a small selection of free templates but for more custom tailored designs visit our Eccomerce page here.


Seo tips when using Shopify

• Shopify allows Content Management Facility, with the help of which you can create several landing pages for your website other than the Main Page. This way it is easier for search engines like Google to locate your page.
  
  
• Try to avoid repetition of information such as product descriptions. With more text including words that people all over the world are most likely to use when searching for the type of products you stock, the discovery of your website becomes easier.
  
  
• Shopify allows you to edit URLs and Title Tags for each page on your website; this way it stands more chances of appearing in search engine results.
  
  
• Use relevant tags with images, so image search, which has recently grown very popular among users, makes the discovery of the content on your website quicker.
  
  
• Be sure to include product reviews by customers.
  

Shopify Pricing
Shopify allows a free 30-day trial for new users, irrespective of whether you are about to create a new ecommerce store or you are shifting an existing website to Shopify. 

For more information about Shopify - click here.