Being indexed and ranked on the search engine results pages (SERPs) depends on many factors, beginning with the diﬀerent elements on each unique site.
Optimizing these factors helps search engine crawlers ﬁnd these websites, index their pages appropriately, and rank them
according to your desired keywords.
Lets take a look at a few techniques and tips:
Sentiment marketing - Optimizing for User Experience
What would your target market want to see most on your page? Make sure you target your markets interest and integrate these with current marketing trends - This will help you formulate a brand messaging strategy speciﬁcally tailored for your audience.
You need to practice sentiment marketing when doing the following:
• Creating headlines and subheadings
• Revising / creating website copy to apply brand storytelling
• Visualizing the web design and layout
• Adding calls to action
Organizing Based on SEO Keyword Research
Base your site organization on your keyword research. Categorize your products and services, and use these categories as your main keywords.
A good rule in general is to keep your keyword density under 5% for each page to avoid being penalized for keyword
Trust and Credibility Signals
Add testimonials and other press that you have achieved so far. This will send trust signals to your customers and showcase your reputation. Encourage reviews from customers through social media, products and feedbacks etc
Codes, Mark-Ups, and Metadata
Having clean codes, optimized HTML tags and metadata will benefit your SEO development and index and rank your pages according to the relevant search terms.
Make sure to check the following:
Incorrectly implemented tags - such as rel=canonical tags, authorship mark-up, or redirects. These could prove catastrophic, especially the canonical code, which can end up in duplicate content penalties.
Meta robots tags saying “noindex, nofollow” on pages you want to rank. If youa implement this tag, make sure you do not apply the “noindex, nofollow” parameter to your most important pages.
Excessive script code - This could slow down your page loading time. Check which script codes are no longer in use or are redundant, and remove these immediately.
Optimizing metadata helps crawlers interpret your site content better - this is good practice for SEO strategies.
It’s important to include the following details:
Title - Keep your title within the character count, and make it consistent with the web
Meta description - This displays your company, business location, and contact
details on the SERPs
Meta keywords - List up to four keywords related to the page, and include a branded keyword in each.
H1 Tag - Make this consistent with your title.
Other tools essential for Eccomerce and websites:
Google Analytics - ( Free )
Service offered by Google that generates detailed statistics about a website's traffic and traffic sources
WebMasterTools ( Available for Google, Bing, Yahoo ) ( Free )
Webmaster Tools provides you with detailed reports about your pages' visibility on each search engines
Advertise with Google AdWords ads next to Google search results to boost website traffic and sales.
Social Profiles ( Free )
Social profiles such as Facebook, Twitter, Instagram, Google+ and many more
Shopify has a great collaboration with MailChimp which we recommend greatly.
Heat maps records the position of every click on a page, creating a virtual heat map of visitor activity.
( Great heatmap tools - Clickdensity and Crazy egg )
These are some basics for optimizing your site ( feel free to contribute with more ideas - Site maps, blog creations etc, )
Ofcourse there are many other ways for online marketing including link building, content creation and other offsite SEO techniques which we will talk about in a future post.
For more information on our SEO Strategies and services feel free to visit our SEO info site - http://www.flagship-design.com/2/post/2013/08/seo-101.html
Mally - Flagship Design
Funny tweets not only make you laugh but can have a positive affect on social status which is good for online marketing - Here are some of our favourites:
How to beat the competition on Ebay.
Ebay - The ultimate place to buy and sell.
As one of the largest online marketplaces, Ebay literally has 100's of millions of listings so how do you beat the competition?
Flagship Design's Guide to marketing on Ebay.
SEO is King
For websites and online shops, people tend to spend hours on search engine optimization ( SEO ), link building and keyword research to make sure their sites rank well - Ebay is no exception, SEO is normally overlooked on auctioning sites, often people just put items on auction and leaving it there then wondering why items never sell.
Apply the basic principles of SEO to ensure a steady stream of traffic to your auction listings.
Listing your title
The way you name your title is very important on Ebay, make sure you include 2 target keywords in your listing title. The title of your eBay item is one of the first things people see and choosing the right keywords will determine how many viewrs you will get.
Make sure that you have at-least 200 words in your item description, with your important keywords ( Brands, model/serial numbers are good keywords ) at the beginning and end of the descriptions. It is also recommended to include Store name / Ebay name and website url in the description.
Take advantage of the category option in Ebay - Not only will this organize your items, you can also use your keywords in the categories and sun-categories.
About me page
The 'About me' page is a great Link Building tool on Ebay. The About me page links to your store and all the items that you sell - Search Engines love links and this is a great way to increase traffic to your site.
Under ' Manage my store' Check that the XML/RSS feed is on - Another great marketing tool for buyers to subscribe to your store!
Always use the resources and tools on Ebay to your advantage, The Ebay Guides and Reviews is a great tool for writing relevant guides and linking your products and business.
Ofcourse, this is just the basics and there are many more ways to SEO and optimize your Ebay store including how
to make your ebay store design look amazing - which we will cover very soon!
Here are some useful links that are on ebay:
For even more information about SEO and link-building click here to read our SEO 101 article.
For more in-depth marketing professional SEO services for optimizing your store, why not contact us!
For more information on our SEO services click here
We love minimal designs here at Flagship Design. what better way to market your products than giving them the center stage?
This is an on growing trend in the eccomerce industry, no more fancy types, crazy animations and over designed websites - resulting in better easy to navigate and better user experience.
Here are some of our favorite designs:
Essential tips for Eccomerce
The competition is huge, literally thousands of online businesses are started daily but only less than 10% of them will ever succeed - you will need to have an outstanding online store design and a very clear marketing strategy to stand out from the crowd.
Here are 7 vital tips to guide you to your online business success:
1 - Do not over complicate your site
A common mistake whilst designing your online shop is to over design, adding things like flash animation, unnecessary large graphics and sounds to your online shop is a big mistake.
All these features may seem attractive but will affect the performance and speed of your site, instead make sure your design is well organized and your shop is easily navigable.
For more information on Eccomerce design, click here
3 - Social engagement
Increase your brand loyalty and sales with a strong social presence. Opening a blog with frequent updates of your brand is a fun way for customers to engage in your business, having social reviews on your products will increase loyalty and conversion rates for your online shop.
Setting up social platforms is a must - sites like Facebook, Twitter, Instagram are all free to sign up and are powerful online marketing tools.
4 - Encourage returning customers
Returning customers benefit your online business greatly - if they enjoyed your products they already have a higher chance of coming back. Set up exclusive deals for returning customers or monthly sales on your social platforms - just make sure to never over-sell, that will drive your customers away!
5 - Analyse your site
Analyzing your site is very important to run a successful eccomerce business, your web design might be great, but if there is no customers then it is no use and you will need to find out why.
Adding Google Analytics and Google Webmasters tool will give you vital information on your customer preferences and how they use your site, both are super powerful tools and free to use.
6 - Competitors under your radar
Always make sure you are checking what our competitors are doing, customers love shopping around for the best deals
and if your competitor has a cheaper shipping rate than you or are having a monthly sale, then you will be sure they will be shopping at your competitors site instead! Always stay competitive and relevant without losing your brand image, set up monthly sales, free delivery offers and competitions.
7 - clear marketing strategy
All good online businesses and websites have a clear marketing strategy, make sure you know what customers you are targeting and what region is your market.
If you are serious about your eccomerce business then having your website rank well in search engines with a good SEO campaign.
For more information on our SEO marketing services, click here.
Fighting for space
Can you imagine Hong Kong without any signs or neon light? - Me neither.
Neon lights were first used for in 1910, but it did not become mainstream until the 1960's - apparently we have more of these neon lights than anywhere else in the world!
Sadly these beautiful landmarks that make Hong Kong so unique is fading away gradually with more and more business opting for cheaper mass produced signs.
What is Link Building?
Amazing site, but what's next?
Your website is amazing, full of information with inspiring, unique and absorbing content. Your onsite SEO is optimized, and the Mr. Google and the big boys know what your site is about and are able to crawl your website seamlessly.
But what's next?
Well, two things: Link Building and Social Media.
Google loves links, it was love at first site. ( pun intended )
Every link Google that sees is like a poll. For example, let's say that Forbes was interviewing one of our talented designers at Flagship design and the subject was best Hong Kong SEO Companies and in the interview there is a link to the Flagship Design website - Google Bots will see that link and say:
"Wow! Forbes is a very reputable, popular site, with millions of readers. We reckon these readers will follow this link. If the Flagship Design website was a poorly built website, with a bad quality and rubbish content, these Forbes readers would be angry and have a bad user experience with Forbes. So therefore, that must mean Forbes only links to the best reputable websites with good user experience for the readers. This website must be of the highest quality, this would look good in search results and the kind our searchers love to find."
And before you know it, not only will you get lots of website views from interested following your link from the article, your search rankings will also go up for your keywords terms.
These are exactly the sorts of links that Flagship Design build: links that are relevant, highly analysed, viable and according to our clients description '' ubertastic! ''. We look at link building as an important part of PR campaign. We thoroughly analyse and study before we start every link building campaign, looking up industry competitors, researching target consumers and also your business. We then gather all of this data and identify the best possible online destinations for your links. We have partnered with some reputable Magazines, blogs and website to ensure the best quality back links.We will also post to other Articles, popular Blogs, guest post on Online Magazines, Newspapers, Forums and Websites.
Flagship Design provides some of the best quality and most resonable priced Hong Kong Link Building Services. We and our partners have over 200 staff manning over 400 SEO campaigns.
This is why our SEO Link Building service is one of the best available in Hong Kong and worldwide.
Who is the Big Bad Link?
There some bad guys trying to trick search engines with their links; these links do not provide any positive user experience nor are they there for people to follow in any sort of way.
These Links are normally from spammy comment on blogs and forums and generated from Link Farms and Link Networks, they are often not relevant using automatic directory and article submissions and also bad quality paid links.
This sort Link Building in the SEO world is known as spam. This sort of method provided quick and easy results in the past (although Flagship Design always did things the proper way - Sparta style) but these days it will not only get you into trouble, but you will run the risk Google saying pfft to you site and end up getting penalties or delisted.
Link building is a delicate and very important part of a SEO campaign, it is absolute top priority you do it right. We reckon our service are some of the best value for money in Hong Kong and would love for you to try us out - you wont be dissapointed!
If you would like more information on our Hong Kong Link Building Service - click here, We have made some top notch packages for you! Alternatively if you would like to speak to one of our supa dupa design team - then feel free to contact us.
Our friend Mr. Web Design.
Web developers in Hong Kong or elsewhere? You will need to address a few things.
Is your target worldwide market? Culture influenced?
Web designing encompasses many various skills and disciplines within the production and maintenance of internet sites.
The first page your readers will see is usually your home page, and if that page is not as good looking as George Clooney then you can wave goodbye to your potential customer/fan/stalker.
A typical user spends around seven-ten seconds on a page so to hook your readers before they hit that back button and go elsewhere you will need an awesome and super easy to navigate design.
Not just a Pretty face.